Route CEO in FreightWaves on Competing With Amazon
FreightWaves: Route CEO on How Brands Can Out-Amazon Amazon
FreightWaves covers Amazon's Q2 earnings, reporting that the company delivered more than 40% of items same day or overnight in the first half of 2026 and has surpassed one million robots deployed across its operations. Route CEO Eric Kobe is quoted in the piece, arguing that chasing Amazon on delivery speed is an increasingly difficult strategy for most retailers to justify as fulfillment costs rise. Instead, he makes the case that brands should focus on what happens after the package ships and ultimately giving customers a reason to come back.